Three Emirati successful women are behind the success of ByLaha, which is a brand that designs unique Abayas for women. Hamda Abbas, Sara Mustafa, and Zainab Al Shaikh are the three Emirati designers behind this brand. “It came naturally, we actually started designing Abaya’s for ourselves because we couldn’t find what we liked in the market, not many modern and minimal Abayas”, they explain. Their brand grew and evolved when people noticed and started requesting the Abayas worn by the designers. To them, success is the sense of appreciation and pride they get every time they see someone wearing one of their designed Abayas. These inspiring designers have come a long way, and they showcased how Abayas evolved from being a typical black fabric that is just used to cover what’s underneath to be the actual outfit that comes in a variety of colors. They prefer to work together when it comes to designing and choosing the fabrics, instead of dividing the work among all three of them; we are equal, they said. However, through this success, the only thing they wished they had done differently was to expand from the very start before the competition increased. They finally stated that their success wouldn’t have been as great as it is if it weren’t for the unconditional support they have for one other.
Words by: Meera Abou Hamze