Choosing the artistic route, Rawdha remembers, wasn’t always easy. Working in the creative world still raises questions and feelings of skepticism, especially among her mother’s generation, but it’s eased up over the past few years. ‘I feel like people today are more accepting when it comes to working in creative fields like art and design,’ she says. ‘When I started applying to university seven years ago I had to explain a lot about what I was going to be studying and how I was going to make a career out of it. It wasn’t as accepted back in the day as it is now and I think it’s changed so much for the better.’
Pursuing an educational path that was in line with her vision and wants, Rawdha worked against these perceptions and today she dabbles in multiple creative fields at once: from product design to painting to a full time position as cultural programmer at Dubai Design District (D3). Through her work at D3, she’s able to empower other students who are also pursuing more creative educational paths. As a cultural programmer, she’s helped move graduate shows of Zayed University and American University of Sharjah students to D3 to help with exposure.
‘I don’t feel like I’m breaking stereotypes in my field because there were many women before me who broke these stereotype for me and I’m very thankful for them,’ she admits. Her Excellency Noura Al Kaabi, the UAE’s Minister of Culture, and designer Aljoud Lootah are some of the women who came before her that she admires. ‘They worked very hard to give these opportunities to myself and other women in the field.’